Comparison
Premom против Ovia 2026: Сравнение конфиденциальности, функций и цен
Our verdict
Premom was charged by the FTC for sharing fertility data with China-based firms. Ovia is owned by Labcorp and shares data with employers. Both fertility trackers monetize your most sensitive reproductive health data — one through advertising, the other through enterprise partnerships. PinkyBloom never sells your data and has no ads or employer partnerships.
Premom vs Ovia vs PinkyBloom
| Feature | Premom | Ovia | PinkyBloom |
|---|---|---|---|
| Price | Free + ~$49.99/yr premium | Free (employer-subsidized) | Free |
| Data storage | Cloud (Easy Healthcare servers) | Cloud (Labcorp servers) | Stored on your phone |
| Privacy track record | FTC enforcement action | Mozilla *Privacy Not Included | Never sold, no ads; partner sharing end-to-end encrypted |
| OPK test strip reader | |||
| Employer data sharing | Yes (Ovia+ enterprise) | ||
| AI assistant | Built-in AI assistant (Pinky) | ||
| Voice logging | |||
| Mood forecasts | |||
| Pregnancy tracking | Basic | Yes (separate app) | Yes (built-in) |
| Account required | Account required | Account + location required | No account needed |
| Ads | Ads in free tier | No ads (employer-funded) | No ads ever |
| Doctor visit reports |
Overview
Premom и Ovia — это популярные приложения для отслеживания фертильности, но они обслуживают пользователей через принципиально разные — и одинаково тревожные — бизнес-модели. Premom — это потребительское приложение для фертильности, известное своим считывателем тестов OPK, популярным в сообществе, пытающемся забеременеть. Ovia — это платформа, принадлежащая Labcorp, которая охватывает фертильность через родительство, монетизируемая через корпоративные партнерства с работодателями.
Оба приложения привлекают пользователей в их наиболее уязвимый момент: активно пытаясь забеременеть, отслеживая овуляцию и контролируя фертильность. Это одни из самых чувствительных данных о здоровье, которые можно представить. И оба приложения имеют задокументированные проблемы с тем, как они с ними обращаются.
Premom была обвинена FTC в передаче данных о фертильности без согласия. Бизнес-модель Ovia построена вокруг предоставления данных о фертильности работодателям. Вопрос для пользователей не в том, какое приложение имеет лучшие функции — а в том, с практиками обработки данных какого приложения они могут смириться.
Privacy comparison
Premom's privacy failure is documented in federal court. The FTC charged Easy Healthcare with sharing fertility data with Google, AppsFlyer, and two China-based firms (Umeng and Jiguang) without user consent. The DOJ filed the enforcement action, banning health data sharing for advertising.
Ovia's privacy concern is its business model. As a Labcorp subsidiary, Ovia sells Ovia+ to employers and health plans for reproductive health analytics. Your fertility journey — when you're trying to conceive, whether you're pregnant, health complications — can flow to your employer's analytics dashboard. Mozilla gave Ovia a "Privacy Not Included" rating.
Both apps handle fertility data — the most sensitive category of reproductive health information. Premom sent it to advertising firms in China. Ovia packages it for corporate HR analytics. Neither approach is acceptable.
PinkyBloom has no ad SDKs, no enterprise partnerships, and no employer access. Your fertility log is stored on your phone, not in an account on our servers.
Features and intelligence
Premom's standout feature is OPK strip photography — take a picture of an ovulation test and get an AI reading. For TTC users, this is genuinely useful. Beyond OPK reading, Premom offers BBT charting and basic cycle predictions.
Ovia covers the full fertility-to-parenting journey across three separate apps, with daily fertility scores, pregnancy milestones, health coaching (Ovia+ tier), and a large content library. The employer-funded tier adds health coaching.
Neither app offers an AI assistant, voice logging, or predictive mood forecasting.
PinkyBloom provides AI-powered fertility tracking with voice logging (say "positive OPK today" instead of photographing strips), mood forecasts, and doctor visit reports that make fertility consultations more productive. One app for all life stages, no employer analytics.
Pricing comparison
Premom charges ~$49.99/year for premium with an ad-supported free tier. Ovia is free — subsidized by employer data access through Labcorp.
Premom's price buys OPK features and an app under FTC consent order. Ovia's "free" is subsidized by monetizing your fertility data for corporate analytics.
PinkyBloom is free. No ads, no employer subsidy. More AI features than either app. Total cost: $0.
There's a better option
Premom shared fertility data with China-based firms. Ovia shares it with your employer through Labcorp. AI-powered fertility tracking with voice logging, mood forecasts, and doctor visit reports — never sold.
